Publishing more will not save you. Answering better might.
Why adding more pages rarely fixes a content problem, and how to improve what you already have by answering real search questions better.
Blog
Articles and notes.
Practical thinking on search, content and measurement.
Your title tag is the only ad you cannot turn off.
What a title tag does, how to write one that earns the click, and how to test changes using Google Search Console.
More dashboards, less clarity. The numbers worth watching.
A short list of SEO numbers that connect to business results, what to leave out of your reports, and how to keep reporting simple.