Process
How the work gets done.
Four phases, each with a clear output and your sign-off before we move on. The timings are typical, and we confirm them for your project on the first call.
01Discovery
Typically one week / Audit and baseline
We read your site the way a search engine does, then compare it with the sites that are winning.
- Site and competitor audit
- Audience and keyword map: what your buyers type, what they mean, and where you are missing
- Goals and baseline: the numbers we will measure against, agreed up front
What we need from you access to Google Search Console and Analytics, if you have them, and a short conversation about your goals.
02Strategy
Typically one to two weeks / Priorities and plan
We turn what we found into a plan you can read and approve.
- Ranked priorities, with every fix and idea ordered by effort and impact
- Channel and content plan: what we publish, where, and why it should win
- Clear targets written down, so progress is never a matter of opinion
What we need from you feedback on the plan, and any constraints such as budget, brand rules or release dates.
03Build
Typically two to four weeks / Fixes and production
We make the changes, produce the pages and campaigns, and check that they work.
- Technical changes made, tested and signed off
- Content, creative and landing pages produced to the plan
- Review at each step, so nothing goes live without your approval
What we need from you timely reviews, and access to your site or a developer who can ship changes.
04Growth
Ongoing / Monthly reports
Search is gradual, so we keep going, measure and adjust.
- Launch and distribution, coordinated with your team
- Testing what works and improving what does not
- Monthly reporting with clear numbers, honest analysis and practical next steps
What we need from you a short monthly call, and news about anything that changes in your business.
What stays the same
- A written scope and terms before any work begins.
- One clear point of contact.
- Plain-language reports.
- No promises about rankings, because no one controls them.