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Process

How the work gets done.

Four phases, each with a clear output and your sign-off before we move on. The timings are typical, and we confirm them for your project on the first call.

01Discovery

Typically one week / Audit and baseline

We read your site the way a search engine does, then compare it with the sites that are winning.

  • Site and competitor audit
  • Audience and keyword map: what your buyers type, what they mean, and where you are missing
  • Goals and baseline: the numbers we will measure against, agreed up front

What we need from you access to Google Search Console and Analytics, if you have them, and a short conversation about your goals.

02Strategy

Typically one to two weeks / Priorities and plan

We turn what we found into a plan you can read and approve.

  • Ranked priorities, with every fix and idea ordered by effort and impact
  • Channel and content plan: what we publish, where, and why it should win
  • Clear targets written down, so progress is never a matter of opinion

What we need from you feedback on the plan, and any constraints such as budget, brand rules or release dates.

03Build

Typically two to four weeks / Fixes and production

We make the changes, produce the pages and campaigns, and check that they work.

  • Technical changes made, tested and signed off
  • Content, creative and landing pages produced to the plan
  • Review at each step, so nothing goes live without your approval

What we need from you timely reviews, and access to your site or a developer who can ship changes.

04Growth

Ongoing / Monthly reports

Search is gradual, so we keep going, measure and adjust.

  • Launch and distribution, coordinated with your team
  • Testing what works and improving what does not
  • Monthly reporting with clear numbers, honest analysis and practical next steps

What we need from you a short monthly call, and news about anything that changes in your business.

What stays the same

  • A written scope and terms before any work begins.
  • One clear point of contact.
  • Plain-language reports.
  • No promises about rankings, because no one controls them.

See the ways to work with us

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